Competitive Markets and Marketing Strategies Essay

Competitive Markets and Marketing Strategies - Essay ExampleThis positioning strategy helps the customers to have product within their minds. To address the target market Scion creates customers practice to make them willingly follow the company. The goal of the company is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level (Breaking, Fully Integrated Scion, 2005).another(prenominal) peculiarity of Scion is that the product design is its own form of positioning. Scion design identifies the brand and a model as a symbol of a youth flower child culture (). This method is an effective strategy for communicating with the audience who consider themselves members of a particular group, generation Y. Finding that todays youth are different, the reinvigorated product is designed for those young people who love speed and luxury. Even if they cant afford luxury, theyll take luxury touches (Woodyard, n.d.). The car c ombines the features of tasteful design and exemplary control make tC almost seem Lexus-like (Healey, 2004). Positioning based on design represents an act of personal pleasure, reflect the owners actual or ideal image. For instance, xA has the 1.5-liter, quadruple cylinder engine is rated at 108 hp 6,000 rpm and 105 lb-ft of torque 4,200 rpm.